Custom Shopify App Development
Public or private Shopify apps built from scratch on current Shopify APIs, scoped tightly around the exact problem your store or your merchants need solved.
Shopify App Development
We build custom Shopify apps with modern APIs and Checkout Extensibility, delivering clean, secure functionality tailored to your store and built to stay reliable through Shopify updates.
The cost of the wrong app
If any of these feel familiar, a custom app is not a luxury, it is the fix. Every one of these problems is solvable with the right approach and the right team.
Public apps are built for the average merchant, not your store. You end up paying a monthly fee for something that still leaves a gap your team works around by hand.
Each installed app injects its own scripts into your theme. Stack enough of them and checkout speed and Core Web Vitals drop, quietly costing conversions no report shows you.
Off-the-shelf apps do not know your ERP, your 3PL or your internal tools. A custom app connects Shopify to your actual stack, not a brittle chain of automation triggers.
Generic settings pages rarely match how your team operates day to day. A custom app is shaped around the exact admin and checkout screens your store needs.
Many App Store apps charge more as order volume climbs. The tool meant to support scale turns into a tax on your best months instead.
When checkout, pricing or fulfilment rides on a third-party app you do not own, a pricing change or a delisting can break your store with no warning.
Built with proven tools
We build on Shopify's native APIs and frameworks first, and only bring in external libraries where they genuinely add value and stay maintained.
What we build
From a focused checkout extension to a multi-feature app with billing and embedded admin screens, every project starts from a blank file.
Public or private Shopify apps built from scratch on current Shopify APIs, scoped tightly around the exact problem your store or your merchants need solved.
Apps embedded directly in the Shopify admin with App Bridge and Polaris, so merchants get a native-feeling tool instead of a separate dashboard to remember.
Checkout extensions built on Shopify's Checkout Extensibility framework, adding upsells, custom fields or validation without ejecting from hosted checkout.
App blocks that surface directly in the theme editor or admin, giving merchants drag-and-drop control without you touching their theme code by hand.
Apps that connect Shopify to your ERP, 3PL, accounting or CRM through REST, GraphQL and webhooks, so orders, inventory and customer data sync on their own.
Custom discount, shipping and payment logic written as Shopify Functions, running server-side so storefront speed never carries the extra weight.
Apps prepared for App Store listing, including the Billing API for recurring or usage-based charges, so submission and monetization are planned in from day one.
OAuth, HMAC verification, scopes limited to the minimum required and GDPR-aware data handling, built in from the start rather than patched in before a review.
Apps engineered to add functionality without dragging down storefront speed, including efficient API usage that respects Shopify's rate limits.
Apps built to handle multi-location inventory, B2B catalogs and the higher API and customization ceiling that Shopify Plus merchants need.
Existing apps audited for deprecated API calls, security gaps and performance issues, then refactored to current Shopify standards without a rebuild from zero.
Ongoing updates as Shopify ships new API versions, backed by a fast helpdesk that keeps your app working as the platform evolves around it.
Who we work with
We have shipped Shopify apps across fast-moving, catalog-heavy and high-volume retail categories. We learn your storefront and your margins before we build for either.
Why choose us
Anyone can call the Shopify API. We engineer apps that are secure, lean, compatible with the next API version and fully owned by you, then stay around to maintain them, the way we have for clients since 2008.
Start your projectEvery app runs on the latest GraphQL Admin API, App Bridge and Checkout Extensibility, so it behaves predictably instead of sitting on a version waiting to be deprecated.
AI-assisted scaffolding gets admin screens and extensions built faster, and every API call still passes through an experienced engineer before it ships.
OAuth flows, HMAC verification and minimal scope requests are standard on every build, not something bolted on after a review flags a gap.
API calls are batched and rate-limit aware, and storefront scripts load conditionally, so your app adds functionality without dragging down checkout speed.
We integrate with your ERP, 3PL, accounting and CRM through webhooks and APIs, so Shopify runs as part of your operation instead of sitting apart from it.
Full IP assignment on every contract. The app belongs to you with no recurring licence fee on functionality built specifically for your own store.
We work daily with merchants across the US, UK, Canada and India, with demos and decisions scheduled inside your working day, not squeezed around it.
Building software since 2008 for startups, SMEs and enterprises. Most support issues on our Shopify apps are resolved overnight your time, not next sprint.
How we work
Eight clear stages, each with a visible output you can review and approve. No black box between kickoff and launch.
We map the merchant or storefront workflow, the admin experience and the exact extension points the app needs to touch before scoping anything.
API approach, data model, scopes and billing model agreed and documented in writing before a single line of code gets written.
Admin screens and checkout extensions designed in Polaris patterns and signed off by your team before development starts.
Clean, documented code built on Shopify's current APIs, with a working demo at every milestone instead of one big reveal at the end.
Cross-theme, cross-plan and edge-case testing completed before submission or deployment to your live store.
Deployed to your store or submitted to the Shopify App Store with every review requirement already met, not discovered after rejection.
Any reviewer feedback addressed quickly so your listing gets approved without unnecessary rounds of back-and-forth.
Ongoing updates and compatibility checks each time Shopify ships a new API version, so nothing quietly breaks months later.
What is included
The difference between an App Store subscription and a custom-built app is everything that happens under the surface. Here is what comes standard with every app we deliver.
Client words
Our App Store options could not replicate the loyalty discount we needed at checkout. The custom extension paid for itself inside the first month from margin we stopped losing.
Our old app stack cost more every time orders grew. The private app WebNX built replaced three subscriptions, and the fee structure finally stopped punishing us for selling more.
Inventory sync between Shopify and our 3PL used to need a manual check every morning. The integration has not needed a single manual correction since it went live.
Questions, answered
The cost depends on the app's functionality, Shopify APIs, extensions and integrations involved. A focused checkout extension or admin tool is simpler, while apps with billing, embedded admin interfaces and multiple integrations require more development. Every project is scoped and quoted individually before work begins.
A focused single-feature app or extension typically takes 3 to 6 weeks. A multi-feature app with embedded admin screens, webhooks and billing usually runs 8 to 14 weeks. You see a working build early and a demo at every sprint, not just at the end.
It depends on whether you are solving a problem for your own store or for other merchants. Private apps ship faster and skip App Store review entirely. Public apps reach other merchants but need to meet Shopify's review and billing requirements. We give you a straight recommendation after a short discovery call.
Yes. We build on Shopify's Checkout Extensibility framework using checkout UI extensions and Shopify Functions, the only supported path for checkout customization going forward, and it works across Shopify Plus and eligible standard plans.
We engineer apps to be rate-limit aware and to load conditionally, so functionality is added without dragging down storefront speed or Core Web Vitals. Performance is tested before launch, not assumed after the fact.
Yes. Webhook and API integration is one of the most common reasons clients commission a custom Shopify app. We connect Shopify to your existing business systems so orders, inventory and customer data sync automatically.
We build on current, non-deprecated API versions and avoid workarounds likely to break. Our maintenance plans include testing and updates every time Shopify ships a new API version, so a deprecation notice does not become a broken checkout.
Yes. We audit the existing app first, flag any deprecated API usage or technical debt worth addressing, then build new features on a clean foundation so they do not introduce instability elsewhere.
Yes. We prepare the app to meet Shopify App Store review guidelines, implement the Billing API correctly for your pricing model, and handle reviewer feedback directly until the listing is approved.
Yes. We build apps that take advantage of the higher API limits, multi-location inventory and B2B features available on Shopify Plus, wherever your store's plan calls for them.
Yes. WebNX Global Services works daily with merchants across the US, UK, Canada and India, with support hours structured around your time zone rather than ours.
Every project includes a handover, documentation and a warranty window for fixes. Most clients move onto a maintenance plan so the app stays current as Shopify evolves. We stay available for version two, not just while the invoice is open.
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